Digital Tools for Government Communicators has ended
Digital Tools for Government Communicators
September 28-30, 2016 Washington, D.C.
Venue, pricing & Registration Details
Friday, September 30 • 1:50pm - 2:25pm
Using Social Media & Other Online Methods To Connect With Latinos And Diverse Populations
U.S. Food and Drug Administration

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Social media is not only revolutionizing how news are transmitted, but also opening spaces to more players, who can now communicate directly and immediately with a larger public. Increasingly, government agencies are producing their own news stories, in-depth articles and embracing advocates to reach and engage the public through a variety of channels and digital communications, and providing information in Spanish and other languages.


Learn how the FDA is using social media tools to achieve their public serving goals and strengthen the public trust and engagement, including:


  • Innovative ways government communicators can reach Latinos through digital communication tools
  • Effective social media marketing campaigns for Latinos
  • Maximizing internal resources to reach out diverse populations


Gloria Sanchez - Contreras, Bilingual Press Officer

U.S. Food and Drug Administration

avatar for Gloria Sanches-Contreras

Gloria Sanches-Contreras

Bilingual Press Officer, U.S. Food and Drug Administration
Ms. Sánchez-Contreras is the national Spanish-language spokesperson and communications lead at the U.S. Food and Drug Administration (FDA).  In this role, she manages Spanish-language communications across FDA and works to “transcreate” culturally and linguistically educational... Read More →

Friday September 30, 2016 1:50pm - 2:25pm
Renaissance Arlington Capital View Hotel 2800 S. Potomac Ave Arlington, VA 22202