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Digital Tools for Government Communicators has ended
Digital Tools for Government Communicators
September 28-30, 2016 Washington, D.C.
Venue, pricing & Registration Details
Friday, September 30 • 10:10am - 10:45am
A New Focus On Visual Content Marketing
Virginia Beach Conventions & Visitors Bureau

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Break up your website by integrating video content. It’s easy to get caught up by adding more and more content to your website to ensure citizens and communities have access to all of the knowledge you’re able to provide them, but there are ways to make that information more engaging.  

 

The Virginia Beach Conventions & Visitors Bureau, VBCVB, has made it a priority to change to a video heavy web design to not only engage with citizens & the community better, but to make sure the message & content is received and remembered.

 

Dive into how the VBCVB implemented visual media into their content marketing strategy in three steps, and learn how you too can:

 

  • Develop a visual plan: decide how many videos you want vs how much content you want to be seen on each web page
  • Pinpoint what content is video worthy
  • Implement your approved strategy and track it’s success

 

 

Travis Harger, Digital Content Marketing Strategist

Virginia Beach Conventions & Visitors Bureau


Speakers
avatar for Travis Harger

Travis Harger

Digital Content Marketing Strategist, Virginia Beach Conventions & Visitors Bureau
Travis works as part of the Public Relations and Communications team to provide a modern digital and visual strategy to our marketing efforts. Specifically, he works with developing visual media for our Website and Blog in support of our content marketing strategy. They create... Read More →


Friday September 30, 2016 10:10am - 10:45am
Renaissance Arlington Capital View Hotel 2800 S. Potomac Ave Arlington, VA 22202