Digital Tools for Government Communicators has ended
Digital Tools for Government Communicators
September 28-30, 2016 Washington, D.C.
Venue, pricing & Registration Details
Thursday, September 29 • 9:50am - 10:25am
Learning How To Carefully Craft Stories To Effectively Connect With And Influence Your Audience
Association of American Railroads

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What does the TV show Grey’s Anatomy, a Victoria’s Secret ad, a man wearing a child’s bracelet on the Metro, and a big colorful quilt have in common?

Discover the answer by attending this session to get a brand new perspective on storytelling through a potluck of real-life examples and anecdotes that have been recorded and analyzed over the past three years. 
We connect to the world around us through stories; we create them, share them and experience them every single day. As digital communicators and content strategists, we are the professional storytellers; the ones that carefully craft messages to effectively connect with and influence our audience. To do that, we need to have a deep understanding of what storytelling really is, how people relate to stories and which elements are needed to create them.
Learn how to tell your story in a meaningful way and connect with your audiences on a deeper level, including how to:
  • Utilize new, intriguing ways to look at storytelling and “content”
  • Open your mind to learn from the constant storytelling happening around you every day
  • Harness the power of storytelling to create engaging content
  • Manage and rework your existing content to create new stories


Kathy Ohlhaber, Director, Digital Content

Association of American Railroads

avatar for Kathy Ohlhaber

Kathy Ohlhaber

Director, Digital Content, Association of American Railroads

Thursday September 29, 2016 9:50am - 10:25am
Renaissance Arlington Capital View Hotel 2800 S. Potomac Ave Arlington, VA 22202