Digital Tools for Government Communicators has ended
Digital Tools for Government Communicators
September 28-30, 2016 Washington, D.C.
Venue, pricing & Registration Details
Wednesday, September 28 • 10:15am - 12:15pm
Workshop B: Practical Tips To Ensure That Your Website Remains Vibrant Months & Years After Launching: Message Development, Story Spotting, & Editorial Planning
Subject Matter

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Too often, website development projects are conceived and developed as if launch day were the finish line. But a modern website- a core necessity for all organizations — requires a nimble editorial plan if it will remain living and vibrant in the months and years that follow launch.


This workshop will focus on the central importance of message development, story spotting and editorial planning for digital projects of all types.


By applying this systematic approach of modern newsrooms, your team will be able to successfully craft websites, digital tools and apps that move audiences and evolve over time. Grab a pen--this workshop is promised to provide you with the key steps to ensure your website is a success, including how to:


  • Begin your editorial planning and content development at the earliest stages of website design and develop a plan to carry on throughout the life of the site
  • Create an editorial strategy that considers overall communications goals, audience types and content consumption patterns
  • Implement social and digital tools to add life to your existing websites


Carlos Roig, Executive Vice President

Subject Matter


Courtney Laydon, Editorial Director

Subject Matter

avatar for Courtney Laydon

Courtney Laydon

Editorial Director, Subject Matter
Courtney develops and directs content and editorial engagement for the U.S. Census Bureau, a long-time client partner. Before joining Subject Matter, Courtney spent more than a decade in journalism, most recently as the Executive Producer, Main Morning Anchor and Evening Reporter... Read More →
avatar for Carlos Roig

Carlos Roig

Executive Vice President, Subject Matter
Carlos leads strategic initiatives for Subject Matter and its clients. He built the firm’s first Digital Media Strategy unit and directed the Content and Media teams before moving into his current company-wide role. He is a frequent public speaker on the intersection of journalism... Read More →

Wednesday September 28, 2016 10:15am - 12:15pm
Renaissance Arlington Capital View Hotel 2800 S. Potomac Ave Arlington, VA 22202