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Digital Tools for Government Communicators has ended
Digital Tools for Government Communicators
September 28-30, 2016 Washington, D.C.
Venue, pricing & Registration Details
Wednesday, September 28 • 7:45am - 10:15am
Workshop A: Storytelling In A Digital Age: Developing And Leveraging Video Content To Tell Your Organization’s Stories
About Face Media

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A key component in communicating with your citizens is telling your organization’s story: your history, mission, accomplishments and strategies for the future.  The concept of “Digital Storytelling” is everywhere these days, but what goes into creating truly compelling, engaging and effective story-based video content?  And how can you increase your opportunities to initiate and maintain that all-important personal connection? 

 

In this hands-on workshop, you will:

 

  • Learn why story-based content can be a successful development strategy
  • Understand the makeup of engaging and compelling stories
  • Know the questions you should be asking before you start
  • Leverage video content for multiple distribution channels and uses: both internal and external
  • Learn about current trends in video viewership
  • Apply these approaches to your specific content needs

 

Denise McKee, COO

About Face Media

 


Speakers
avatar for Denise Roberts McKee

Denise Roberts McKee

Story Strategist, Electric Campfire Story Sessions
Denise Roberts McKee is the Chief Operating Officer at About Face Media, which creates brand storytelling initiatives for the web, told through the lens of independent film's most acclaimed documentary filmmakers.   As COO, she develops and maintains the company’s structure and... Read More →


Wednesday September 28, 2016 7:45am - 10:15am
Renaissance Arlington Capital View Hotel 2800 S. Potomac Ave Arlington, VA 22202